THE TEAM BEHIND THE PIPELINE ACTIVATION ENGINE FOR THE IT CHANNEL
Who are the BlitzMasters?
BlitzMasters helps channel organizations turn partner engagement into measurable pipeline creation through structured co-selling blitzes and live sales activation workshops. We combine channel sales expertise, partner enablement, sales coaching, and real-time execution to help vendors, distributors, and partners create customer conversations, qualified opportunities, and faster time-to-revenue.
Unlike traditional enablement programs that end with presentations and PDFs, BlitzMasters drives action during the event itself. We engage partner sellers with high-energy facilitation, collaborative co-selling motions, and hands-on pipeline building that motivates teams to participate, connect with customers, and produce measurable outcomes immediately.
Andrea Sittig-Rolf
Chief BlitzMaster & CEO
Early in her career as an Account Executive, Andrea built a reputation for persistence, resilience, and an ability to turn objections into opportunities. Her consistent track record of exceeding sales and revenue targets — even in highly competitive environments — ultimately led her to create BlitzMasters.
Today, Andrea partners with technology organizations and their channel ecosystems to drive meaningful change in how pipeline is created and accelerated. She helps vendors, distributors, and partners move beyond traditional prospecting into structured, high-impact co-selling and pipeline activation that delivers measurable results.
A seasoned entrepreneur, author, and frequent industry speaker, Andrea is known for combining sharp business insight with a practical, people-first approach to sales performance. She continues to be a sought-after facilitator and workshop leader for organizations looking to energize sales teams and improve revenue outcomes.
“Andrea is one of the most passionate and focused entrepreneurs that I have ever known. I will continue to recommend her program as an integral part of any sales strategy."
-Matt Brown,
VP Worldwide Strategic Partnerships and Sales Enablement, Rogue Wave Software
The BlitzMasters
Pipeline Activation Experts
Carl Sittig
BlitzMaster
Leah Darby
BlitzMaster
Jessica Lane
BlitzMaster
Mauricio Ayon
BlitzMaster - LATAM
The BlitzMasters Origin Story
BlitzMasters was created from a simple realization: channel teams generate more pipeline when sellers, partners, and leaders work together in focused, high-energy sales activation environments.
Long before virtual selling and digital partner engagement became standard, BlitzMasters founder Andrea Sittig-Rolf was leading sales blitzes as a sales manager for a telecommunications company in Seattle. At the time, prospecting was often viewed as repetitive and ineffective. Andrea transformed it into a collaborative, fast-paced experience where sales teams worked side-by-side, celebrated every customer conversation, and built momentum together in real time.
What started as a creative way to energize sales teams quickly evolved into something much bigger. The blitzes didn’t just increase activity — they produced measurable pipeline, stronger partner engagement, and significantly higher conversion rates. Teams left with more customer meetings, better collaboration, and deeper alignment between sellers and partners.
The results consistently stood out. Leaders wanted to understand why these blitzes were producing more opportunities and stronger pipeline outcomes than traditional sales and enablement programs. Andrea recognized she had developed a repeatable framework for turning partner engagement into real revenue momentum.
That insight became BlitzMasters.
Today, BlitzMasters helps technology vendors, distributors, and partners activate co-selling motions, accelerate pipeline creation, and drive measurable sales outcomes through structured, high-impact blitz programs built for the modern IT channel.